One thing I'm struck by at this year's 48 Film Project (all cities) is the absence of audience interaction by the filmmakers. I definiely plan to work the audience at tonight's NYC screening, because . . . well, because I always do.
The best reason to "work the crowd" before the screening is because it's fun. Most people who attend an event like the 48 Hour Film Project have come expecting a different kind of experience, so when they encounter a filmmaker handing out jellybeans or silly flyers, they're willing to join in the game, so it's fun for everyone.
There's also an energy that develops when audience members interact with filmmakers as well as with each other, rather than just sitting there in their own private cocoon, isolated from everyone else. When filmmakers interact with the audience before the show, audience members feel like they're part of the show. That gives them a sense of investment in the success of the evening, which creates a self-fullfilling expectation of success.
One of the many great things about the 48 Hour Film Project is that it's about much more than watching films. It's really a meta-event, an event whose reason for being arises from the way the event creates itself. It's a sense of community and creativity that excites everyone involved and stimulates the imaginations of filmmakers and audiences alike.
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